Oscar Wilde once said, “Fashion is a form of ugliness so intolerable that we have to alter it every 6 months.” It has been a lot longer than six months, but next year when Premier League players like Robin Van Persie and Gareth Bale step onto the pitch there will be a noticeable change.
Starting with the 2013/2014 season, the English Premier League will reveal the next generation of names, numbers and badges for the kits of all Premiership clubs. Coinciding with the move to more slim fitting kits made from performance materials, official player lettering and numbering is being adapted and will change from traditional flock to the PS- Pro ink process.
For those of you unfamiliar with the term, “flock” is the heavyset felt numbering that has been used in the Premier League for years. The flock fiber letters and numbers are set on a peel off backing and can be heat pressed onto a jersey.
The new lighter PS-Pro ink lettering and numbering is the latest technology from official Premier League player identity partner Sporting iD. The major modification will be the reduction in weight and the increase in comfort for players. In today’s game, speed and quickness are what makes players like Gareth Bale and Theo Walcott stand out. Lighter jerseys on their backs will no doubt contribute to their game changing pace.
The PS-Pro ink process also provides a more high definition print with brighter whiteness than traditional flock, as well as enhanced durability on modern kit fabrics. While the actual Premier League font will remain the same, the new lettering application will provide a clean and modern look.
In addition to the lettering & numbering, the Premier League patches will also be updated. Instead of fully embroidered patches, they will now be re-created in Sporting iD’s lightweight badge process.
Although players on-field will only be wearing PS-Pro style lettering and numbering starting with the kickoff of next season, both flock and PS-Pro will be officially recognized as “authentic” numbering throughout the 2013/14 season by the English Premier League.