With one eye on EURO 2012, the Italian National Football Team and Puma have released the official Italy home jersey and kit which will be featured at the European Championships in Poland and Ukraine next Summer. The new Italy jersey which was introduced by Azzurri captain Gianluigi Buffon as a press confernce in Rome, will be debuted tonight when Italy faces Uruguay in a game that will mark the 150th anniversary of the Unification of Italy.
As expected from the stylish Italians, the new Italy home jersey features a slim fit cut with a cool 3D graphic embossed print and a welded patch pocket. To celebrate the 150th anniversary of the unification of Italy, the flat rib collor collar inlcudes the three colors of the Italian flag. Other details on the new jersey include 4 stars representing Italy’s four FIFA World Cup victories and a vintage styled Italy badge.
As a bit of added excitement with new Italy home jersey, PUMA has included a QR code woven label which can be scanned with a mobile phone to take fans on a trip through the history of the Italian national team.
“Materials, design and graphics change day by day, but the charm of the Italian shirt remains the best expression in the world of football”, said Antonello Valentini, General Director of FIGC. “This new shirt represents the long partnership between PUMA and FIGC, emphasising the common values our brands share, as well as the importance of style and traditions. It represents a new step in our relationship, not only in a commercial sense, but as the expression of a new vision to encourage charity initiatives, and in particular to promote the Italian national team as the ultimate expression of Italian Football”.
Gianluigi Buffon, Italian National Football Team Captain said, “Modern football is such a powerful game, the performance of playing kits is very important, and we are very happy with the new kit that PUMA has created for Italy. It is a great looking kit – we are a proud nation, and the design is also very important to us. In my long international playing career, I can certainly say this is the best kit I have worn for the Azzurri.”
Stefano Caroti, Chief Commercial Officer of PUMA SE commented, “We are very pleased with both the design and performance innovations that have been integrated into the new Italy home kit. Italy is one of our leading Power assets in world football, and we have worked hard with the FIGC to deliver a playing kit and replica wear that meets the high standards we set ourselves. We hope the Azzurri go on to achieve great things in it in Poland and Ukraine next year.”